{"id":56,"date":"2022-11-08T03:27:41","date_gmt":"2022-11-08T06:27:41","guid":{"rendered":"http:\/\/mcfconsultoria.com.br\/?page_id=56"},"modified":"2025-02-01T20:52:22","modified_gmt":"2025-02-01T23:52:22","slug":"consultoria","status":"publish","type":"page","link":"https:\/\/mcfconsultoria.com.br\/en\/consultoria\/","title":{"rendered":"Consulting"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\n\t\n<\/svg>\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

In.telligence<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

CONSULTING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Our performance is focused on people<\/strong> and their ability to transform brands<\/strong>, businesses<\/strong> and markets<\/strong>. It is essentially tactical, with an executive background and focus on results.<\/p>

We believe in our team ability to create strategic movements, by inspiring and anticipating behaviors<\/strong>.<\/p>

We are periscopes, cool hunters, dreamers and doers<\/strong>, supporting our clients in their personal and professional evolutions and shifts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
STRATEGIC MARKET AND CONSUMER INTELLIGENCE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
with specialized understanding of the high-income profile.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
BUSINESS PLAN<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
based on the premise of for \"what, for whom\" we establish a dynamic, systemic, participatory and continuous process for the determination of objectives, strategies and actions.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
BRANDING STRATEGY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
in greenfield and brand revamp projects, in order to keep it contemporary and aligned with the target customer profile.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
CRM\/CLIENTELING STRATEGY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
that promotes greater brand preference, a differentiated relationship bar and a personalized experience.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
COMMERCIAL STRATEGY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
that ranges from the launch of products and services to the enhancement of the customer value perception.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
MARKETING
AND COMMUNICATION PLAN<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
in all channels where the brand dialogues with the customer in a consistent, persistent and recurring manner.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u201c<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n
\n\t\t\t\t\t\t \n
\n <\/i>\n <\/div>\n
\n <\/i>\n <\/div>\n\t\t
\n\n
\n\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t
\n
\n
\n\t\t\t\t\t\t\t\t\t<\/span>

The delivery went beyond what was agreed. It is a very complete consultancy and the deliverables are beyond expectation. They were also able to bring value to various aspects of the business.\"<\/p><\/div>

\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t
\n \"\"\n <\/figure>\n <\/div>\n\t\t

Fabiana Mendes -<\/p>\n

COACH NY<\/p>\n\t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t

\n
\n
\n\t\t\t\t\t\t\t\t\t<\/span>

I think Ferreirinha and MCF<\/b> deal with the management of Luxury<\/b> and the service based on the premises of Luxury<\/b> in a very simple way, in which everyone can adapt to their reality. And they understand the market as a whole, they can delve into each niche.\"<\/p><\/div>

\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t
\n \"\"\n <\/figure>\n <\/div>\n\t\t

Mariana Vianna -<\/p>\n

JVN PAP\u00c9IS DE PAREDE<\/p>\n\t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t

\n
\n
\n\t\t\t\t\t\t\t\t\t<\/span>

MCF<\/span><\/span> tem <\/span><\/span>has expertise in several areas and segments of operation<\/span><\/span>. <\/span><\/span><\/strong>\u00a0<\/span>
<\/span>I learned the <\/span><\/span>language of Luxury<\/b> with<\/span><\/span><\/strong> MCF<\/span><\/span> and changed my perception of the customer<\/span><\/span><\/strong>.<\/span><\/strong> They are very accessible, informal, although extremely professional. I feel like I'm part of the team and they\u2019re part of <\/span><\/span>RAM<\/span><\/span><\/strong>.\u201d<\/span><\/span>\u00a0<\/span><\/p><\/div>

\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t
\n \"\"\n <\/figure>\n <\/div>\n\t\t

Camila Cloberchard -<\/p>\n

RAM<\/p>\n\t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t

\n
\n
\n\t\t\t\t\t\t\t\t\t<\/span>

MCF<\/b> clearly differs from other consultancies because they manage to combine a vast international experience, mainly focused on the Luxury<\/b> market, with years of execution and hands-on<\/b> work in several projects already executed in the Brazilian market. Moreover, all care and humanization<\/b> that are part of MCF's DNA<\/b> make the whole process even lighter and more engaging for the team.\"<\/p><\/div>

\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t
\n \"\"\n <\/figure>\n <\/div>\n\t\t

Alexandre S\u00e1 -<\/p>\n

NK STORE<\/p>\n\t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t

\n
\n
\n\t\t\t\t\t\t\t\t\t<\/span>

MCF<\/b> brillantly brings us the codes of the Luxury<\/b> universe. It is a more complete consultancy, which looks at each of the fronts. Very customized, it is not formatted. They think out of the box, totally.<\/p>

A broad view of the market with connections in the most varied industries<\/b>, bringing to students and customers a unique intelligence, by moving in a plurality of segments<\/b>. It is not only Luxury<\/b> for Luxury<\/b>, but an era of experience, elevation of spirit and ability to adapt<\/b>.<\/p>

Existe um aval da consultoria, do Ferreirinha<\/strong>.<\/p>

It's an important credential for our brand. I wanted them by my side every day... They are very reliable!\u201d<\/p><\/div>

\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t
\n \"\"\n <\/figure>\n <\/div>\n\t\t

Lucimar Brum -<\/p>\n

AMEND<\/p>\n\t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t <\/div>\n\t\t\t\t <\/div>\n\t\t\t <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

MARTIN
GUTIERREZ<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSenior Partner & Head of Consulting\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Martin is one of those down-to-earth executives, focused on numbers, viability, business, performance, and result<\/b>. But he\u2019s also the kind of person who never stops flying.<\/p>

The boy who liked to play office and set up businesses in the backyard in Monte Alto, in the state of S\u00e3o Paulo, now acts as a Senior Partner at MCF<\/strong>, leading projects as Head of Consulting, throughout the value creation cycle<\/b>, from the business plan to the end user.\u00a0<\/span><\/p>

He has 20 years of experience, and a background that continues to grow because he a confessed lifelong learning. He prefers to work in multidisciplinary teams<\/b>, with a lot of knowledge to add.<\/span><\/p>

Martin\u2019s curriculum is extensive, as are his positions and list of achievements. However, he prefers to be recognized for every project, every customer, every service, and every transformation. He is fully committed, dives in, gets involved, participates and, above all, cares.<\/b>.<\/span><\/p>

Energetic, punctual, demanding, curious, humorous, elegant. He is all that and a little more, our Martin. That\u2019s because when you meet him, you start to consider him a little yours too.<\/span><\/p>

\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t