O LUXO APLICADO À GESTÃO – MARÇO

Our vintage always up to date. The Course “LUXURY APPLIED TO MANAGEMENT” ad its first edition almost two decades ago, and has already been conducted in several countries including the USA (English edition), Argentina, Chile, Mexico, Uruguay (Spanish editions), and several cities in Brazil. In Portugal, the course has been running for 10 years.

The content platform serves as a benchmark for several other programs that have emerged, such as the Luxury MBA at FAAP (Armando Alvares Penteado Foundation) and extension courses at other institutions.

Expertise, applicability and practical knowledge in two intense days of exchange with Carlos Ferreirinha. The course is conducted in an intimate format with a limited number of registrants to ensure maximum interaction at all times.

It is aimed at professionals, leaders and executives from all segments who seek inspiration for Luxury Management Intelligence as a competitive advantage in their different areas of expertise.

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26 e 27 de março

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From 9am to 6pm

Workload: 16 hours

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In-person event

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Alameda Jaú, 1717 House 02

Course Structure

04

Immersion

Contextualization of Luxury as inspiration, consumer behavior and management strategies.

01

Intense exchange

At all times, we encourage the exchange with the participants to analyze concrete cases of the public.

03 (1)

Case studies

Foco em temas-chave (comunicação 360, criatividade e inovação, atendimento e relacionamento com o cliente, produtos e serviços).

02

Inspiration

Practical cases to make the concepts brought tangible.

Main topics

  • Luxury and Premium as strategic tools for differentiation in the market.
  • Behavioral customer profiles /segmentation.
  • "Age of experiences" Moment of awakening sensations (emotional consumption).
  • "Era of transformations" Changes create new market opportunities that demand differentiated skills to awaken the importance of attitude/behavior to maximize results.
  • How to communicate and relate to the consumer with high standards.
  • Desafios e oportunidades para 2024.

Investment

Course "O LUXO APLICADO À GESTÃO – MARÇO"

26 e 27 de março

R$7.500,00

Up to 4 installments of

R$1.875,00

PROGRAM SCHEDULE

15 a 19 de abril

2 e 3 de Outubro

4 e 5 de dezembro

Do you have any questions about the program?

Let's talk and find out what we can do together. 

Discover more about our expertise, practices and experiences.

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